Disney has informed on Tuesday that it will launch its streaming service, Disney+, in India on April 3. The service, available globally will launch in India on Hotstar.
Hotstar said it is raising the yearly subscription cost of the combined entity, Disney+Hotstar, to Rs 1,499 ($20), up from Rs 999 ($13.2) that it previously charged for its most premium content on Hotstar.
Hotstar currently claims to have around 300 million monthly active users during the IPL season in India last year.
Disney is also offering a yearly tier that costs Rs 399 ($5.2) that will include movies from the Marvel Cinematic Universe, access to live sporting events and a wide catalog of movies and shows, and original shows produced by Hotstar. It will not include Disney+ Originals.
The Hotstar INR 1,499 ($20) yearly subscription will offer over 100 series and 250 superhero and animated titles, including Disney+ Originals and shows from HBO, Fox, and Showtime, the company said. It will also include access to everything that Disney+Hotstar customers are availing at INR 399 tier.
“With the success of Hotstar, we ushered in a new era for premium video streaming in India. Today, as we unveil Disney+ Hotstar, we take yet another momentous step in staying committed to our promise of delivering high-quality impactful stories for India that have not only entertained but also made a difference in people’s lives, a promise that is even more meaningful in challenging times such as this,” said Uday Shankar, President of The Walt Disney Company APAC and Chairman, Star & Disney India, said in a statement.
“We hope the power of Disney’s storytelling, delivered through Hotstar’s technology, will help our viewers find moments of comfort, happiness, and inspiration during these difficult times,” he added.