The Facebook-owned instant messaging service WhatsApp said today that any message that has been forwarded five or more times will now face a new limit that will prevent a user from forwarding it to more than one chat (contact) at a time.
“Is all forwarding bad? Certainly not,” the company wrote in a blog post today. “However, we’ve seen a significant increase in the amount of forwarding which users have told us can feel overwhelming and can contribute to the spread of misinformation. We believe it’s important to slow the spread of these messages down to keep WhatsApp a place for a personal conversation.”
Additionally, the company is also working with nonprofit organizations such as the WHO to build helplines and has committed to donating millions of dollars. The World Health Organization’s helpline on Messenger and WhatsApp has already reached more than 10 million users, days after its launch. The Indian government also launched a helpdesk bot on WhatsApp last month.